Intro Definition Discovery Opportunity Concept Implement

Discovery – Identifying the desired experience for this project required intensive research, from both emotive and technical perspectives.
After diving into surveys and interviews, personas were created for the purposes of creating the project’s design brief, and later for verifying potential solutions. The personas were explored through Experience journey timeline analysis, which identified many key design criteria, and set the requirements for the role-play exercise (sample above).

Perhaps the most insightful component of my research was the role-play exercise. It involved taking a traditional folding bike to the transit system, and acting out the desired experience with it. After analyzing the pros and cons of the experience many design criteria arose.

Persona Definition:
Experience Journy sample:
Survey sample:
Scope Definition: