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Implementation – As the system begins to form and gain popularity, more and more locations would earn the ‘Pinpoint’ marking. This system will generate traffic to previously unsuccessful areas of the neighborhood, and not only generate a sense of community, but also a profit to local businesses. As ‘Pinpoint’ gains popularity, the rest of Toronto will become part of the system. A sense of brand identity and familiarity will then unify Toronto in the eyes of locals as well as tourists. Any way you look at it, ‘Pinpoint’ brings multifaceted advantage to its city.

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