Concept & Prototype – In order to activate neighborhood assets and expose local businesses, services and other amenities to new members of the community, it was proposed to set up clear markers for such places. The markers should be unusual enough in form and scale that they attract the attention of any passerby. Not only does each marker indicate a unique location, it also points to all other such markers within a 20 minute walking radius. This encourages local residents to explore their community the way they had never done before.

A giant pushpin is used as a metaphor for a locator on a map. This marker’s scale and form are sure to grab the attention of local residents. The three main functions this design focuses on are to invite, retain and inform the user.