Discovery
– In the process of getting to know the community, we
discovered a disconnect between residents and local assets.
People new to the community stuck to their small comfort zones
especially.
In
order to find ways to liven this neighborhood, our team proceeded
to submerging ourselves in it. Research techniques included
interviews and surveys of residents, multiple tours of the
area and contacting the councilor of ward 10. Following our
research the team created fictional personas that represented
the local community. These personas were used as brainstorming
tools and as benchmarks.