Opportunity - Two clear trends emerged from our research. (Images represent two separate personas, a male and a female)

One is a highly connected multimedia phone that can integrate with larger entertainment systems in order to facilitate social interaction. This package is geared towards a more male audience ages 18 to 25.

Second is a full ‘qwerty’ messaging phone that breaks out of the blackberry mold. A phone with a dual personality geared towards the young professional female audience ages 20 to 30. While remaining professional in function, this package strives to support the user’s social life.