Intro Definition Discovery Opportunity Concept Implement

Telus Handset; Aero- In a joint effort between Telus and selected OCAD students, a handset design project was kicked off. This handset would represent the first time a cell-phone would be manufactured by a service provider in Canada.

Our team focused on understanding Telus along with its target market, in order to create a handset that would fit perfectly into their brand image.

After a semester of intensive work, our team created five comprehensive concepts that were presented to the Telus marketing team. Aero (above) was picked as the most well fit candidate for Telus.
The following pages document the journey which took us to Aero.

*Telus Mobility - a Canadian cell-phone provider
*OCAD – the Ontario Collage of Art and Design