‘Pinpoint North York’ - is a land-marking system that identifies places of relevance within the community. Because of the vast distances between the community’s valuable resources, it is easy to miss key services that are at the residents’ disposal. ‘Pinpoint North York’ will inform residents of the resources around them, and help them locate their points of interest. This project is designed to evoke curiosity in residents, especially newcomers, over what hidden gems can be found just 10-20 minutes away. By displaying what the community has to offer its residents, newcomers will embrace its assets and be more inclined to make their area a more permanent home.